National Geographic

 National Geographic is famous for documenting even the most remote corners of the world and embracing some, oftentimes controversial, issues.

Such was the case when they promoted a book called Lost History, in which many of the inventions attributed to western civilization were actually invented my Muslims.

To promote this book post 9/11, we chose the controversial image of a Muslim woman wearing a burka.  Knowing that different people see different things when they look at such a picture, we simply asked the provocative question: What do you see?