From brand development to campaign launches, MDB offers a full range of communications services. We begin all client engagements with smart strategies based on solid research. We then follow through with detailed execution of a range of program elements that can include digital and broadcast advertising, social engagement, mobile, SEM, sponsorships and OOH. All of our work is supported by data-driven research and strategies to ensure your messages get the attention they deserve in today’s overwhelming informational marketplace.
Media Prowess
Brands come to MDB when seeking seasoned media planning and buying expertise – it begins with a simple but very meaningful tenet: If you don’t have a bigger hammer, use a sharper nail. Most of our clients do not have unlimited media dollars to invest in the increasingly competitive and expensive marketplace. To be successful, we believe the creativity with which we approach each campaign is critical – your marketing campaign needs to resonate in a highly impactful way, to each prospect, in their preferred medium of choice, at the right time, to allow the most cost effective use of every media dollar invested.
Our media team embraces creative ideation that informs and inspires. Working collaboratively with the creative team from the outset, MDB seeks synergistic media opportunities to extend campaign messaging. We’ve been known to bring new, advanced and in some cases “beta test” media solutions to our clients’ campaigns. We are fierce negotiators, delivering significant added-value. We are media agnostic — with considerable experience in TV, radio, print, digital, out-of-home, SEM, experiential, promotions, direct marketing, sponsorships, activations, diverse social media platforms and everything in between.
We handle all facets of the media management cycle: planning, negotiating, buying, monitoring/optimizing, invoicing and payment, as well as reporting, including wrap reports, media value evaluations, and more, to align with client needs.
MDB provides its clients with digital tracking and performance reporting, including the integration of client-site Google Analytics data, to judge performance, and enable recommendations for current and future optimization of investments.