Social Distance Here

During the unparalleled period of COVID-19, we created a landmark campaign that heralds the opportunity for visitors to safely experience the beauty, history, dining, and abundant outdoor venues that Prince George’s County has to offer.

MDB created the digital-first advertising and PR campaign to advance the county’s open invitation to visit when visitors feel they are ready. Prince George’s County offers a welcome retreat, for folks that have been cooped up for months, with destinations that are open and compliant with county safety guidelines and mandates.

It was important to capture the personality and pulse of the county and the things that really make this place cool – but would also ring true. The use of the SOCIAL DISTANCE HERE mark, is a strong invitation that took pandemic limitations and turned them into an opportunity to safely see one of the marquis areas in the DMV.

An integrated media plan included organic and paid social, custom content and rich media, OTT and standard digital banners.  The emphasis was on drive markets, including New York City, Philadelphia, Pittsburgh, Delaware and Richmond, VA.

The PR initiative was a strong component of this initiative, focusing on the proud history of Prince George’s County including the Underground Railroad, the recent Maryland Restaurant Week and other timely openings in the county.