Win the Moment

The arrival of the dynamic iLottery platform from the DC Lottery came to fruition this year. This digital sales platform will generate new revenue for the District, is responsive to the marketplace’s growing demand for innovative entertainment options and makes playing the Lottery more convenient.

To capitalize on this innovation, the DC Lottery launched a vibrant campaign with six :15 Video/TV spots. These spots portrayed little reminders that you now have “fun at your fingertips” and celebrated the ease of playing online anytime.  The spots captured everyday experiences and encouraged people to take a break and have some fun. Now, all DC visitors and residents can feel the excitement of playing and the thrill of winning online. 

Nicole Jordan, Marketing Director of the DC Lottery stated, “We’re excited to introduce this new gaming platform with an equally unique campaign that aims to differentiate the DC Lottery in an extremely competitive gaming market. We are making the Lottery more convenient for our customers and this “slice of life” campaign is relatable and shows that fun can be had even in the little moments.”. 

The engaging campaign incorporated a fully integrated plan that included Facebook and Instagram, Digital Banner ads, Search Engine Marketing, Digital Audio and Radio, as well as OOH venues, including digital and printed Bus Shelters, Metro Bus advertising and Capital One Arena and Union Station.