Newseum

MDB began working with the Newseum just as they were transitioning from being a museum about the history of news, to a place that promotes, protects and defends the 1st Amendment. Our first opportunity was to create a new theme line for them, which we did. "Free Expression Lives" will serve as their mantra moving forward.Our first advertising assignment was to promote an intriguing statement of free expression. Called "Louder Than Words," it explored the roll that rock music has played in conveying words of protests and promise in our culture over the last 50 years.Our work took the form of Out-Of-Home, Radio and Online Video.