Neighborhoods

The District of Columbia is a place that is made up of distinct neighborhoods. In a continuing effort to be part of the fabric of the community, the DC Lottery is celebrating neighborhoods with twelve Neighborhood Scratcher tickets. Each ticket carries MDB-created artwork that has a distinctive scene from the neighborhood it represents. As part of the program, a second chance contest offers a chance to win $500,000 that can be used toward buying a home in The District.  Additional new neighborhood tickets will be introduced in the fall.

MDB created a comprehensive advertising campaign to support the program, starting with a :60 TV commercial that romanticizes The District.